The opportunity
Umca's pieces are made to be looked at twice — embroidery, hand-painted fabric, texture. The label needed a shoot that did the garments justice, an early social presence built around it, and ads to carry it to new audiences.
One connected system
The shoot came first — the same frames carried the label's early social presence and its Instagram ads.
- 01
Clothing Shoot
- 02
Social Media
- 03
Instagram Ads
The work
01
Clothing Shoot
We shot Umca's garments in detail — the embroidery, the hand-painted fabric, the texture of every piece — building a library of frames for the label's presence and advertising.
- Clothing shoot
- Detail frames
- Fabric & texture
02
Social Media
We managed Umca's social media and posting in the label's early days — setting the presence up and publishing the shoot.
- Social management
- Posting
- Early-stage presence
03
Instagram Ads
We ran Instagram advertising for the label, taking the shoot content to paid reach.
- Instagram Ads
- Paid reach
Services involved
- Clothing Shoot
- Social Media
- Instagram Ads